Easy-to-Use Platform for Automated Facebook App Creation and Management

Summary

A French brand-communications agency specializing in social media needed a self-service web platform that would let advertisers and agencies create social media applications and publish them on Facebook. INNERLUXES developed an accessible online Social Media Dashboard with app templates, configurable involvement conditions, automatic publishing, and rich community analytics — significantly simplifying the app creation and publishing process.

About the Client

The Client is a brand-communications agency that specializes in social media and helps brands make Facebook, Twitter, and YouTube a true CRM and customer-acquisition tool. The Client's customers are major players in the entertainment, retail, tourism, and finance industries in France and internationally.

The Challenge

The Client turned to INNERLUXES to develop a Social Media Dashboard as a self-service web platform for advertisers and agencies. The dashboard was meant to enable creating various social media applications and publishing them on Facebook.

The Solution

INNERLUXES's team developed an accessible online dashboard that allows companies to create apps, automatically publish them on Facebook, monitor social-network activities, and gather information about a company's fans. Before publishing an app, a company can set different app parameters and specify the conditions of users' involvement.

The interaction process was organized as follows:

• Log in to the dashboard with unique credentials.
• Choose among app templates (quiz, game, shop). Each template has its own models with a different structure and a unique way of app design.
• Set app parameters and script (start/end date, all app images for fans or non-fans, congratulation message and other messages for users, possibility of sharing results, specifying the information that must be filled in by users, and so on) and conditions (necessity of pushing the "like" button to activate the app).

After all the above actions, the app is created and published on Facebook for broad access.

There is also an ability to track community activities and fan-base evolution and to prepare analytical reports through KPIs (number of likes, comments, and shares) and fan-list segmentation (by gender, age, country, city, language). All data is presented in graphic form and can be downloaded in .xls format.

The Results

• The Client got a ready-to-use platform that significantly simplifies the app creation and publishing process.
• The Client was satisfied with INNERLUXES's work, and the team received very positive feedback.
• The dashboard is used by different advertisers and agencies in France and abroad.

Technologies and Tools

Spring 2.5.3, Wicket 1.4, Hibernate 3, MySQL, JUnit, JavaScript, Java.