Magento Webstore to Bring Furniture Wholesaler Online

Summary

A UK-based wholesaler of quality and budget-friendly furniture and interior accessories — supplying restaurants, bars, and retailers — needed an online presence to stay competitive in the age of digital transformation, and wanted ecommerce developers to assume full ownership over the website setup. INNERLUXES designed and built a Magento-powered webstore that launched online sales successfully.

About the Client

The Client is a UK-based wholesaler of quality and budget-friendly furniture and interior accessories to restaurants, bars, and retailers.

The Challenge

The business needed an online presence to keep up with the times and gain a competitive edge in the age of digital transformation. The Client was looking for professional ecommerce developers to assume full ownership over the website setup.

The Solution

INNERLUXES started with a careful investigation of the Client's business processes and service peculiarities to come up with a tailor-made solution. The next step was solution design — once approved by the Client, it gave way to development. The team built:

• An ecommerce solution powered by Magento to manage all core ecommerce operations.
• A Content Management System to manage non-catalog content.

The website design and navigation were made simple yet elegant, to allow easy browsing through different products and categories.

The Results

• The Client delivered a quality digital experience to its buyers and launched online sales successfully.
• The design simplicity and intuitive catalog structure allowed for an equally positive buying experience for audiences with different levels of digital maturity.

Technologies and Tools

Magento, PHP, Ajax, JavaScript, XHTML/CSS, MooTools framework, MySQL.