Live Car Racing Tracking App with Advanced Paid Features

Summary

An IT company serving the sports, media, and entertainment industries commissioned INNERLUXES to build a mobile app for car racing fans that gives convenient access to real-time racing information. INNERLUXES designed and developed an iOS and Android app that supplements the online broadcast of races with live race data, news, video, and ticket information — across a free tier and advanced paid subscriptions — helping the client enrich its services and boost fan engagement.

About the Client

The Client is an IT company that provides services ranging from digital strategy engagements to deploying large web-based systems, marketing micro-sites, and mobile applications for the sports, media, and entertainment industries.

The Challenge

The Client commissioned an application for car racing fans to provide convenient access to real-time racing information. The application had to supplement the online broadcast of car racing with real-time live race information and offer additional possibilities such as racing news, video, and ticket information.

The Solution

The application was designed to provide free and paid services. The free version lets users get information about drivers, their results in the current season and historical data, and experience real-time live race leaderboards. Users also get access to news and media, the race schedule, and the ability to buy race tickets.

There are two types of paid subscription — monthly and yearly. Subscribers gain advanced capabilities beyond the standard version:

• Live advanced leaderboard and driver telemetry.
• Live driver in-car audio.
• Race radio.
• Live cameras (live in-car and alternate camera angles).
• A live dashboard to track drivers' positions.

The system lets users share racing information with friends via email, message, and social networks. As the Client collaborates with various advertisers, the application was also designed to monitor user activity regarding ads displayed in the app.

The Results

• INNERLUXES designed and developed an iOS and Android car racing application that lets the Client enrich its services with diverse real-time live race information.
• The app helps enhance users' involvement in racing and increase their loyalty to the Client.
• The application was published on Google Play and the App Store and became popular with racing fans.

Technologies and Tools

iOS: iOS SDK, CoreData, Freewheel Ads, Adobe Omniture analytics.

Android: Android SDK, XML, JSON, Android RPC, Eclipse, DDMS, ADB, AAPT, Hierarchy Viewer, SQLite, Android in-app billing, animation API, surface view, GCM, advertisement SDK, social SDKs, sliding menu library, SVG library.