Advertising and Loyalty Program Extension for Magento Webstores

Summary

A loyalty-solutions provider — serving major retailers, credit card issuers, and banks with a cloud-based ad solution that integrates with digital banking infrastructure to send personalized, redeemable offers — needed to adapt its ad solution to Magento online stores and extend it with loyalty program management. INNERLUXES built a two-component Magento extension delivering targeted advertising and an advanced loyalty program, compatible with both Magento Open Source and Commerce and multiple themes.

About the Client

The Client offers loyalty solutions to private businesses, including major retailers, credit card issuers, and banks. The company is known for its innovative cloud-based ad solution that integrates with digital banking infrastructure and sends personalized offers to customers, allowing them to redeem the offers at checkout.

The Challenge

The Client needed to adjust its ad solution to Magento online stores and extend its functionality with loyalty program management. The aims were:

• To avoid overloading e-shops with irrelevant ads while developing efficient advertising campaigns.
• To bring a fresh approach to loyalty campaigns.

Customized Magento online stores required the solution to be compatible with different Magento themes.

The Solution

To meet the Client's requirements, INNERLUXES offered to develop a two-component Magento extension that collects customer data and supports a full ad and loyalty management cycle. The team followed a number of PSRs (1, 2, 3, 4, 7) to make the extension usable.

INNERLUXES's Magento developers came up with a targeted approach to advertising. Access to e-shops with the integrated Magento extension lets the Client generate a list of brands represented in each one. The Client resells advertising space to these brands, mediating between online stores and advertisers. The two advertising tools on offer are banners and first positions in the product range (INNERLUXES made extensive use of Magento merchandising).

To bring new insight to the loyalty program, INNERLUXES looked into possible benefits for e-shop customers and built an automated system generating loyalty points that can later be redeemed for a discount. Customers of e-shops with the integrated extension are encouraged to earn points by making purchases or inviting friends.

To advance the customer experience, INNERLUXES added two lists to detailed product pages — similar products and you-may-also-like products — to build and retain customer loyalty through relevant offers and personalized service.

The Results

• INNERLUXES delivered an efficient solution extending Magento's out-of-the-box features, making the Client's advertising campaigns and advanced loyalty programs more beneficial.
• As the extension is compatible with both Magento Open Source and Commerce, the Client can meet the needs of various online stores.

Technologies and Tools

Magento 2, PHP 7, Zend Framework, Composer, MySQL 5.6, HTML5, CSS3, jQuery, Knockout.js, RequireJS.