A Premium Online Store Rebuild for Smeg

Summary

Smeg makes appliances built on design and detail, and its online store had to feel just as premium. INNERLUXES rebuilt the store so the products look the part on screen. The team focused on rich photos, true colours, and the retro feel people expect from the brand. It also made the store easy to browse and buy from on any device. The result is a store that is fast, clean, and works the way shoppers expect.

About the Client

Smeg is a consumer appliances brand known for design and detail. Its products carry a retro feel that customers recognize and expect. The brand sells to shoppers through its own online store.

Make the Online Store Feel as Premium as the Products

Smeg builds its brand on design and detail. Every appliance is made to look good, down to the colours and the retro styling. The online store had to hold that same standard, and it did not. Product pages did not show the appliances at their best. Photos, colours, and the overall feel fell short of what shoppers expect from the brand. Browsing and buying also needed to work well on any device, from a phone to a desktop. Smeg needed a rebuild that put the products front and centre and made the whole store feel premium.

INNERLUXES Rebuilds the Store Around the Products

INNERLUXES rebuilt the online store from the ground up with the products as the focus. The team put the photos, the colours, and the retro feel of the brand at the centre of every page. It made browsing and buying simple on any device. The team kept the store fast and clean, and it turned around change requests quickly as the work moved along.

• Premium product display — Product pages show the photos, colours, and retro feel that Smeg customers expect.
• Easy on any device — Shoppers can browse and buy just as easily on a phone, tablet, or desktop.
• Fast and clean — The rebuilt store loads quickly and keeps every page clear and uncluttered.
• Quick change turnaround — INNERLUXES made requested changes fast and stayed easy to work with throughout.

Results

Smeg now has an online store that matches the standard of its appliances. The products look the part, with photos, colours, and a retro feel true to the brand. Shoppers can browse and buy with ease on any device. In the CEO's own words, the store is fast, it is clean, and it works, and the team was easy to deal with the whole way through.

Technologies and Tools

Platform: Ecommerce, Web.