Brands We Are Talking About
Five very different businesses. One platform. Here’s what each of them built — and the specific decisions that made their Magento stores worth studying.
- Marc Fisher Footwear — multi-brand, multi-store, one backend
- Crane Stationery — B2B and B2C from a single Magento instance
- Neverfail Spring Water — subscription management done right
- Graham & Green — furniture sold with confidence online
- Monin — content that sells, not just informs
#1 Marc Fisher Footwear
Running multiple brands from separate backends is a nightmare most retailers don’t see coming — until it’s too late. Marc Fisher Footwear solved this smartly by moving to Magento 2 and building a multi-store setup. Three distinct brands, one shared backend. Same powerful engine, totally different looks for each.
What makes their stores stand out is how naturally customers find what they want. Navigation isn’t just organized by product type — it’s shaped around how real shoppers think.
Trend-based collections
Alongside standard categories, shoppers can browse trend-first — mirroring how fashion buyers actually think.
Smart filter system
Filters by color, size, width, and heel height — plus price and rating sorting built directly into the filter panel.
Banner-to-size flow
Size-specific shopping directly from promotional banners — a small detail that removes a big friction point at the entry point.
Unified multi-store backend
One shared Magento backend manages all three storefronts — with consistent functionality and unique branding per store.
The banner-to-size-selection flow alone is a small detail that removes a big friction point. That’s the kind of thinking we bring to every project.
#2 Crane Stationery
Some brands carry generations of trust. Crane has been crafting luxury paper goods for longer than most companies have existed — and their Magento setup reflects that same attention to detail.
What they needed wasn’t just an online store. They needed one platform that could serve individual buyers, business clients, and retail partners — all without compromise. Magento 2 delivered exactly that, running a public B2C store and a gated B2B portal from a single instance.
Real-time personalization
Customers fill in their stationery details, see an instant preview, and place their order — no guessing, no back and forth.
B2B + B2C from one instance
A gated B2B portal sits alongside the public store. One Magento installation, two very different customer experiences.
Brand storytelling
Stories, history, and stationery etiquette guides. It’s not just a store — it’s a destination that earns loyalty.
#3 Neverfail Spring Water
An outdated website doesn’t just look bad — it quietly costs you sales every single day. Neverfail Spring Water understood that, which is why their move to Magento 2 was more than a redesign. It was a full rethink of how they serve their customers online.
They built a custom water calculator that helps buyers figure out exactly how much they need — whether it’s for a family at home or a team at work. Remove the guesswork, and you remove the hesitation.
Subscription ordering
Flexible delivery schedules, the ability to pause or modify individual items, and full customer control over active subscriptions.
Multi-location management
Commercial buyers can manage multiple delivery locations and assign role-based access to their team members within one account.
Environmental commitments
A dedicated section on sustainability. Buyers today care about who they’re buying from — not just what they’re buying.
#4 Graham & Green
Furniture is one of the hardest categories to sell online. People want to touch it, sit on it, see it in a real room. Graham & Green figured out how to recreate that feeling digitally — and built a Magento store that does it beautifully.
Made-to-order configurator
Customers choose size and fabric for bespoke sofas with live visual previews as they go — turning a purchase into an enjoyable experience.
In-context product photography
Every piece is styled inside a real interior — not on a white background. This gives customers confidence and surfaces upsell opportunities naturally.
Waitlist for out-of-stock items
Keeps interested buyers connected with email alerts instead of losing them to a competitor. A quiet win with a big impact on recovered revenue.
#5 Monin
Content-light food brands leave so much on the table. Monin figured that out early, and their Magento store is one of the best examples of how to turn content into revenue — not just traffic.
They went all-in on useful, enjoyable content: how-to videos, recipes, trends, tips, and techniques. Each recipe links directly to the ingredients you can buy — turning inspiration into a cart in one smooth move.
Their product pages are a masterclass too. Every item comes with origin details, tasting notes, expert suggestions, suggested uses, and video recipes. Customers leave those pages ready to buy — not ready to search for more information elsewhere.
Selected Magento Projects by INNERLUXES
What These Magento Stores Teach Us
Each of the five stores above made deliberate decisions that turned Magento into a competitive advantage. Here’s what every store owner can take away.
Navigation shapes behavior
Marc Fisher shows that navigation structured around how shoppers think — not just how products are categorized — directly increases conversion rates.
One platform, two audiences
Crane proves that B2B and B2C don’t need separate systems — Magento 2 handles both elegantly from a single codebase with the right architecture.
Remove guesswork, remove hesitation
Neverfail’s custom calculator shows that tools which help buyers make decisions faster consistently outperform stores that leave customers to figure it out themselves.
Visualization sells product
Graham & Green’s in-context photography and live configurator demonstrate that the more confident a buyer feels about a product, the more likely they are to buy it.
Content that converts
Monin proves that good content doesn’t cost you sales — done right, it drives them. Every recipe is also a product page in disguise.
Subscriptions build loyalty
Neverfail’s flexible subscription model keeps customers coming back automatically. Recurring revenue is worth far more than one-time transactions at the same volume.
Magento Websites – Q&A
The best Magento stores combine smart navigation, real personalization, and content that sells. Examples like Marc Fisher and Monin show that removing friction at every step — from filtering to checkout — is what drives conversion.
Yes. Crane Stationery is a great example — they run a public B2C store and a gated B2B portal from a single Magento 2 instance, with role-based access and separate pricing per customer type.
We study what works — across our own 68 projects and the best stores in market — and apply those patterns to your store. Our focus is always on what drives sales, not just what looks good.