Four Major Cost Tiers
Before diving into the factors that move the price, here’s a quick look at where most website redesign projects actually land. A lower tier doesn’t mean lower quality — it’s about matching your real needs to the right approach.
DIY website builders and template-based refreshes. Best for solo projects or very basic online presences.
Freelancer-delivered redesigns for small sites (1–50 pages) with minimal integrations.
Agency-led redesigns for medium sites (50–200 pages) with standard CMS or CRM integrations.
Full-scale enterprise redesigns for large sites (200+ pages) with complex integrations and cutting-edge design.
Assess Your Website’s Size
The more pages you have, the more work goes into the redesign — and the higher the cost. This is the fastest factor to check before any other conversation.
A quick way to check your current page count: type site:yourwebsite.com into Google and see what comes up.
1 – 50 pages
A small website — most likely fits within tiers 1 or 2. Typical for startups, personal brands, local businesses, and landing-page-focused sites.
50 – 200 pages
A medium-sized site — typically lands in tiers 2 or 3. Common for growing businesses, SaaS products, and regional e-commerce operations.
200+ pages
A large website — usually sits in tiers 3 or 4. Enterprise portals, large e-commerce stores, multi-language and multi-region platforms.
This one step alone can save you a lot of back-and-forth when talking to a development partner. Know your page count before the first call.
Zeeshan Akbar
Lead Business Analyst, UX and Customer Experience Consultant
at INNERLUXES
“The honest answer to ‘what will this cost?’ is always ‘it depends.’ But that’s not good enough on its own. After helping plan hundreds of redesign projects across 30+ industries, I’ve learned that four factors drive almost every number: how many pages you have, what integrations you’re running, what design tier you’re aiming for, and who actually does the work.
Consider Integrations
This is where things get interesting — and where many clients get surprised by the final number. If your website connects to any third-party tool, those integrations don’t carry over automatically after a redesign.
CMS platforms
WordPress, Drupal, Contentful, and other content management systems often need to be reconfigured or rebuilt when the underlying design changes significantly.
Payment gateways
Stripe, PayPal, and other payment tools are often deeply wired into page templates and checkout flows. A redesign almost always means rebuilding these connections.
CRM systems
Salesforce, HubSpot, and similar tools connected to your forms and lead flows need to be retested and often reconfigured after structural page changes.
Live chat & analytics
Intercom, Drift, Google Analytics, and tracking scripts need to be properly re-implemented to avoid data gaps and broken chat functionality post-launch.
At INNERLUXES, our team of 132+ professionals has worked through integration challenges across 68 projects — we know how to spot the tricky parts early and plan around them before they become expensive surprises.
Choose the Design Class
Think about where your business is headed — not just where it is today. The design class you choose should support your growth, not just reflect your current size.
Basic
A clean, professional look built for startups and small businesses. No heavy animations or complex layouts — just a solid online presence that gives visitors confidence in your brand. Usually fits within tier 1.
Competitive
Built for mid-sized and growing businesses that want to stand out in a crowded market. Polished visuals, smooth interactions, and content that actually keeps people engaged. Redesign costs typically land between tiers 2 and 3.
Cutting-edge
For enterprises that want their website to feel premium the moment someone lands on it. Bold design choices, advanced interactions, and a user experience that signals you’re operating at the top of your industry. Pricing often starts in the upper range of tier 2 and climbs from there based on site size.
Decide Who Implements
Who does the work matters just as much as what work gets done. Here are your real options — with honest trade-offs for each.
Do it yourself
Free website builders exist and they’re genuinely free. But if your website drives business revenue, handing it over to a drag-and-drop tool is a risk most companies quietly regret. You’ll save upfront and pay more fixing it later.
Hire a freelancer
A good freelancer can handle a straightforward redesign within tiers 1 or 2. The trade-off: shifting timelines, scope creep, and limited capacity to handle anything technical like custom integrations or multi-platform testing.
Hire a web design agency
This is where you get a full team, clear accountability, and a finished product that actually launches on time. An agency handles design, development, and integrations under one roof — so nothing falls between the cracks. For a medium-sized site with competitive design and standard integrations, expect tiers 2 to 3.
With 68 projects delivered across 30+ industries, INNERLUXES brings the full-team advantage without the bloated agency price tag. Let’s build this together →
Selected Projects by InnerLuxes
Website Redesign Cost – Q&A
Most redesign projects fall into one of four tiers: $100–$1,000 for DIY-adjacent work, $1,000–$5,000 for small sites, $5,000–$15,000 for medium sites with standard integrations, and $15,000–$50,000 for large or enterprise-grade redesigns. Your exact number depends on page count, integrations, design class, and who implements the work.
The four biggest drivers are: (1) website size — more pages mean more work and more cost; (2) third-party integrations — CMS, CRM, payment gateways, and live chat tools often need to be rebuilt after a redesign; (3) design class — basic, competitive, or cutting-edge each carry a different price point; and (4) who implements — freelancers, agencies, and in-house teams all have different cost and risk profiles.
A small site with minimal integrations can typically be redesigned in 4–8 weeks. Medium and large sites with complex integrations tend to take 3–6 months. At INNERLUXES, we scope a realistic timeline before any work begins — so you always know where you stand and what to expect at each stage.